Paid advertising can be a great, and an efficient, way to get a large number of targeted MLM leads. There are many different paid advertising routes you can take, but one good one you may want to try is running solo ads.
If you are not familiar with what a solo ad is, here is basic definition for you: Publishers with databases (list of prospects) in specific niches agree in exchange for a certain amount of money to run your ad (via email) to their list. It is called a “solo ad” because your ad will be only ad in that email. Because you are choosing publishers who are involved in specific niches — specifically YOURS — you can see how this type of advertisement would garner very targeted MLM leads. Before we talk about exactly how you go about using solo ads, however, let’s talk first about why these are a good strategy for attracting targeted MLM leads.
The first advantage of using these ads is that they are fairly inexpensive. Running solo ads is typically a fairly inexpensive way to advertise. The bigger the size of the publisher’s list, the more expensive the solo ad will be. Even when they are “more expensive,” though, solo ads are typically less expensive than many other types of paid advertising. The good thing about them being fairly inexpensive is that you can send out just one to each publisher’s list to test and see whether it is a good place to advertise and get targeted MLM leads without breaking the bank.
The second big advantage of using solo ads is that they are a great way to leverage yourself. You are using someone else’s asset that they have already worked to create (i.e., their list) for your own advantage.So now that we’ve established that solo ads are a good way to attract targeted MLM leads, how exactly do you go about using them? Here are some key tips to using solo ads properly, and so that you will end up attracting targeted MLM leads:
1. Do Your Own Investigation: Before you choose to run a solo ad, investigate a publisher’s list yourself. Subscribe to it as a prospect, and look at the content they send you to be sure it is a viable list for your advertisement. You will be able to get a sense of whether you can attract targeted mlm solo ads leads based on the content that the publisher sends to their list (or, at least, you will probably be able to exclude some lists before you spend a dime on running a solo ad to lists that will not garner you any targeted MLM leads).
2. Be Able To Track Your Results: Whenever you are going to run a solo ad, be sure you create a unique tracking code for your website. This will allow you to be able to tell exactly how many clicks etc you are getting from each publisher’s list. It is great to just be “getting targeted MLM leads,” but it is equally important to be able to track from where they are coming so you can decide which lists are worth the money you are spending on your ads.
3. Use A Data Capture Page: When you are running a solo ad, be sure that the link you put in your ad ALWAYS takes prospects to a data capture page. Your goal with these ads is to gather targeted MLM LEADS — not make an immediate sale. So you want to be sure you take people to a forum on which they can input their information.
4. Test Your Results: Like any other type of advertising you might do, running solo ads will require you to do some testing. You might have to run forty different solo ads on forty different publisher’s lists before you find a handful of ones that are worth repeating. The first thing you want to test is your results. When you are testing, you want to look for two things about each solo ad you run: (a) did the ad increase the total volume of traffic to your website, and (b) did that increased traffic volume increase your lead volume. These two pieces of information will tell you if you are getting targeted MLM leads from that publisher’s database.
5. Test Your Ads: Once you have decided which publishers and lists are good ones and are getting you good and targeted MLM leads, you want to test out different ads to those lists. In other words, don’t just write and send out the same ad over and over again just because you found a list from which you can get targeted MLM leads. You want to test out different copy in your ad to see which one gets you the BIGGEST increase in traffic to your website and the BIGGEST number of targeted MLM leads.
6. Repeat Them!: Finally, once you have tested and found which publisher’s lists were good ones and which ads tested best, then you want to keep sending out ads to those lists. Send out an ad to those lists about once a month. Once a month is often enough, but is not over-sending.